DocBike meets British Superbike Championship
This weekend, the DocBike joined with emergency service colleagues from across the midlands to provide a phenomenal motorcycle engagement display at the 2019 British Super Bikes Championships at Silverstone.
With bikes from West Midlands Fire & Rescue, Northamptonshire & Warwickshire Police and of course the DocBike alongside the Highways England trailer and vehicles, the display was a real magnet and it wasn’t long before the team were swamped by bikers attending the event wanting to know more.
What did DocBike bring to the event?
When the DocBike isn’t looking after critically injured patients at the roadside, one of the main aims of the DocBike is to be a credible face for bikers to engage with to find out more about how to look after injured bikers and also how to avoid being involved in a crash themselves.
Bringing years of experience of engaging with bikers, as well as being able to talk to a lot of those attending the race, the DocBike crew were also involved in sharing tips and tricks of how to engage bikers into undertaking a BikerDown or BikeSafe course with the Fire, Police & Highways England officers. By doing so as a collective force, hundreds of bikers who would normally have walked past the stand really got to benefit from the wealth of experience of those present, but also the education available across the UK which will help bikers to keep safe. To keep up with demand needed a high proportion of staff, but everyone rose to the occasion and whilst it was hard work a great day was had with a big sense of achievement by the time the last race of the day had been won!
The bigger picture
Working in a multi-agency approach was phenomenally successful. The DocBike charity provided the ‘Think Bike’ stickers, CRASHcards and leaflets for people to book onto BikerDown and BikeSafe courses across the UK, whilst Highways England provide road safety material and coordinated the whole event. But more was achieved here than meets the eye.
Being able to work with companies like VideoBiker and integrate their expertise into the process of engagement and course booking has enabled us to achieve a very concrete outcome of the event, with many bikers taking up the courses on offer here. Demonstrating how well a collaborative approach to motorcycle injury prevention works at a multi-agency level also helps to fund future initiatives and as the movement grows, so fewer bikers will be critically injured or killed – a result for everyone to be pleased about.